As we are agging we need to more careful on the food that we consume....
Foods for seniors emerging from EU research
30/11/2004 - A major EU research programme, under discussion at a meeting in Brussels today, could help food manufacturers target the increasingly affluent, elderly consumer with products designed to make their lives longer and more comfortable.
As a target group for specialised foods, the elderly have received little attention compared to other population groups yet they are set to make up a quarter of the total European population by 2020.
The most dramatic demographic changes are in the oldest age group (80 years and over) that is estimated to grow from 21.4 million in 2000 to 35 million in 2025.
However food industry analysts at Datamonitor say that food manufacturers are missing out on a major opportunity by failing to target the over-50s. This is partly due to the myth that older consumers are very brand loyal and less likely than younger people to try new products.
“Seniors are, and will become even more, a market force to be reckoned with. The changing senior group has resulted in a generation that desires novel experiences, has the financial circumstances to trade-up to higher quality products and values convenience,” says Danielle Rebelo, consumer markets analyst at the firm, and author of 'Older consumers: destroying marketing myths'.
Taking account of the potential burden of disease facing EU governments in the future, the commission has funded a dozen research projects to target nutrition for the elderly under the Fifth and recently launched Sixth Framework programmes. Of these, Optiford has come up with a potential area of healthy innovation : bread fortified with vitamin D to protect bones from osteoporosis.
Read More..
Foods for seniors emerging from EU research
Foods for seniors emerging from EU research
30/11/2004 - A major EU research programme, under discussion at a meeting in Brussels today, could help food manufacturers target the increasingly affluent, elderly consumer with products designed to make their lives longer and more comfortable.
As a target group for specialised foods, the elderly have received little attention compared to other population groups yet they are set to make up a quarter of the total European population by 2020.
The most dramatic demographic changes are in the oldest age group (80 years and over) that is estimated to grow from 21.4 million in 2000 to 35 million in 2025.
However food industry analysts at Datamonitor say that food manufacturers are missing out on a major opportunity by failing to target the over-50s. This is partly due to the myth that older consumers are very brand loyal and less likely than younger people to try new products.
“Seniors are, and will become even more, a market force to be reckoned with. The changing senior group has resulted in a generation that desires novel experiences, has the financial circumstances to trade-up to higher quality products and values convenience,” says Danielle Rebelo, consumer markets analyst at the firm, and author of 'Older consumers: destroying marketing myths'.
Taking account of the potential burden of disease facing EU governments in the future, the commission has funded a dozen research projects to target nutrition for the elderly under the Fifth and recently launched Sixth Framework programmes. Of these, Optiford has come up with a potential area of healthy innovation : bread fortified with vitamin D to protect bones from osteoporosis.
Read More..
Foods for seniors emerging from EU research
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