When my daugther was little I have problem on convincing the other half about the health food issues. Now I am glad more parent's are after their health food issues, but there must be more to be don't for their kids...
Parents fail to recognise overweight in children
26/11/2004 - Healthy foods targeted at children may be coming up against a critical barrier to sales - most parents fail to recognise obesity and overweight problems in their children, according to a study out tomorrow.
Researchers surveyed the parents of 277 children and found that only a quarter recognised when their offspring were overweight. Where children were obese, a third of mothers and 57 per cent of fathers thought their sons and daughters were 'about right'.
The findings, published in tomorrow's issue of the British Medical Journal, underline the challenges facing food manufacturers, under pressure to offer healthier foods and try to stem the rise in chidhood obesity.
Some 30 per cent of British five-to-nine-year-olds are overweight or obese and this is expected to rise to 36 per cent by 2008, according to figures from Datamonitor. A recent report from the firm also suggests that there is evidence that parents are now placing greater importance on health as opposed to convenience when making purchase decisions.
Meanwhile food manufacturers appear to have cut advertising of the kind of sugary, 'junk' foods blamed for weight gain in children.
Yet the new survey by a team at the Peninsula Medical School in Plymouth, UK revealed that some parents showed a lack of concern towards their children's weight problems.
Although more than half of obese children's parents expressed some concern over their child's condition, only a quarter of parents of overweight children described themselves as even "a little worried" about it. Read More....
Parents fail to recognise overweight in children
Parents fail to recognise overweight in children
26/11/2004 - Healthy foods targeted at children may be coming up against a critical barrier to sales - most parents fail to recognise obesity and overweight problems in their children, according to a study out tomorrow.
Researchers surveyed the parents of 277 children and found that only a quarter recognised when their offspring were overweight. Where children were obese, a third of mothers and 57 per cent of fathers thought their sons and daughters were 'about right'.
The findings, published in tomorrow's issue of the British Medical Journal, underline the challenges facing food manufacturers, under pressure to offer healthier foods and try to stem the rise in chidhood obesity.
Some 30 per cent of British five-to-nine-year-olds are overweight or obese and this is expected to rise to 36 per cent by 2008, according to figures from Datamonitor. A recent report from the firm also suggests that there is evidence that parents are now placing greater importance on health as opposed to convenience when making purchase decisions.
Meanwhile food manufacturers appear to have cut advertising of the kind of sugary, 'junk' foods blamed for weight gain in children.
Yet the new survey by a team at the Peninsula Medical School in Plymouth, UK revealed that some parents showed a lack of concern towards their children's weight problems.
Although more than half of obese children's parents expressed some concern over their child's condition, only a quarter of parents of overweight children described themselves as even "a little worried" about it. Read More....
Parents fail to recognise overweight in children
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